GusGus

GusGus, Iceland's leading techno-/soul band saw the light of day for the first time in 1995, during a break in the making of the shortcut "Pleasure". Initially GusGus was as a multimedia collective that combined sexually tinged dance music with visual arts and shorts made by the group's members. The band's name refers to the 1974 German film Ali: Fear Eats the Soul by Rainer Werner Fassbinder

A self-titled debut album appeared on their Kjól & Anderson imprint in conjunction with the screening of "Pleasure". The UK label 4AD Records signed the band in 1996, and released "Polydistortion" (97), "This Is Normal" (99) and "Gus Gus vs. T-World" (00).